YLG's Branding Case Study
Overview
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YLG Professional Corporation approached us with a vision to establish a bold, professional, and lasting brand presence that would resonate with their clientele and position them as leaders in their field. We were tasked with developing their entire brand identity from the ground up, creating a cohesive look that would span across all platforms—both digital and print.
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Branding Project's GoalThe aim of this project is to reposition the law firm to better align with its target audience, with a specific focus on immigration services, entrepreneurs, and real estate law. In Toronto’s highly competitive legal market, the long-term objective is to introduce these specialized services in innovative ways, while the short-term goal is to build a strong brand that stays in the minds of viewers through consistent and memorable visual elements.
History of the FOUNDERAfshin Yazdani, LL.M, BCL, CCLL.M, RCIC, OBA, CBA, is a highly regarded lawyer with over 15 years of experience specializing in immigration, business, and real estate law. He founded Yazdani & Associates Immigration Firm and Yazdani Law Group and has been instrumental in helping clients navigate complex legal matters. With a success rate exceeding 95%, Mr. Yazdani is known for his expertise in Canadian immigration law. He is also a recognized media contributor and the author of several articles on international law and immigration.
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Brand Development
Logo design, Where we start with !
Visual Identity & Design
We designed a range of materials, both print and digital, that aligned with the brand's core identity. This included business cards, stationery, marketing brochures, and digital assets for online platforms. The logo was carefully designed to be adaptable, ensuring it worked seamlessly across all forms of media—whether it was a billboard, social media, or a business card.
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STATIONARY, Printed Marketing ToolsEstablishing consistency across all official materials is essential for a growing brand. In a highly competitive market, creating a brand that stands out is a significant achievement, and cohesive, professional stationery and printed tools play a vital role in reinforcing that identity.
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Urban & Environmental Design
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Billboard advertising offers large-scale outdoor space designed to capture the attention of passersby. Typically placed in high-traffic areas, near roads, highways, or in pedestrian zones, billboards are a powerful tool for reaching a broad audience. For the Yazdani Law Group's campaign, leveraging prominent urban advertising was a key strategy. Our goal was to introduce the public to the firm’s services, particularly immigration law. Below are examples of billboards we designed to highlight one of the office’s key offerings.
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UI DESIGN - YLGP WEB SITE
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Our approach to website design focuses on creating intuitive user interfaces (UI) that are visually engaging while providing seamless user experiences (UX). We prioritize functionality and aesthetics to ensure your site not only looks great but also delivers an effortless, user-friendly navigation that keeps visitors engaged.
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Responsive Web Design and Mapping -UX/UI - YLGPC
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Responsive Web Design and Mapping -UX/UI - YLGPC
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Office interior Design & Installation
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As part of the complete branding package, we also worked on the environmental design of YLG's office spaces. From wall art to signage, every element was aligned with the overall brand theme, creating a consistent and immersive experience for clients visiting their offices.
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Corporate PhotoGRAPHY
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Outcome
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The result was a polished and cohesive brand that not only positioned YLG as a trusted leader in their industry but also provided them with the tools to grow their business through increased recognition and client engagement. Today, YLG's brand identity remains consistent and continues to strengthen their presence in the market.
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