YLG brand's History & BRANDING PROJECT'S GOAL
Branding Project's GoalThe purpose of the project is to reassess the lawyer's office to the target audience and emphasize immigration services, entrepreneurs and real estate law.
In the saturated law market in Toronto, the long-term goal of the project is to introduce specific services in the most innovative ways, and in the short term to build a brand that incorporates visual and identifying factors into the viewer's mind through consistency and repetition. History of the FOUNDERAfshin Yazdani LL.M, BCL, CCLL.M, RCIC, OBA, CBA is the well known Lawyer with the excellent reputation with more than 95 percent success rate in the field of Immigration, Business and Property Law . He is helping clients cross borders for over 15 years. YLG are a full-service Canadian immigration and business law firm. Mr. Yazdani began his career as a lawyer & a law professor in Iran in 2004. He became a legal advisor and a law professor in Dubai in 2008. He is the founder of Yazdani & Associates Immigration Firm as well as Yazdani Law Group. He became a member of “ICCRC (Immigration Consultants of Canada Regulatory Council)” in 2016. He was called to the Ontario Bar in 2019 and has been practicing Canada immigration law since establishing his immigration firm in Toronto. Mr. Yazdani is the only lawyer in Canada with an immigration consultant diploma and three law degrees. His high-profile and celebrated cases have attracted international attention, and he is frequently consulted as an immigration expert by televisions, journalists, government and non-governmental organizations (NGOs) on matters pertaining to immigration law and policy. He recently was a television host in a biweekly show known as “Canadian Immigration from Law’s Point of View”. He is the author of several articles on matters pertaining to Public International Law, Dubai Property, Arbitration Law, and Canada Immigration Law.
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Logo design, Where we start with !
Telling a NEW story the richest way possible.
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- After exploring around the different colour combinations and layout, the client chose the final format bellow.
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STATIONARY, Printed Marketing ToolsIn the process of a blossoming the new brand, making consistency for all of the official materials is essential.
And in the mindset of intense competition, it is no small achievement to have a brand that stands out. |
Billboard CampaignS- YLG 2020-Present
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Billboard advertising is a large-size outdoor advertising space aimed at capturing the attention of passers-by. It is usually placed in high-traffic areas, near traffic routes and motorways, or, more recently, in sideways and pedestrian zones proximity.
One of the essential advertising programs in the process of the Yazdani Law group's Campaign is to use the potential of prominent urban advertising. In addition, introducing people to the services/features of this group was our goal. Below are billboards designed for one of the Office's services (immigration law). |
UI DESIGN - YLGP WEB SITE
Responsive Web Design and Mapping -UX/UI - YLGPC
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Responsive Web Design and Mapping -UX/UI - YLGPC
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YLG Office - Interior Design
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In the interior design project of a law office with multiple rooms, it's essential to create a relaxing atmosphere with a safe space for both clients and employees.
For this reason, we decide to separate the rooms by masking some parts of the glass dividers without preventing the penetration of natural light so that each room would have proper lighting and that the clients and staff would feel safe and have their confidentiality. To this end, we made the decision to apply the frosted vinyl on glasses to mask parts of the glass separators while incorporating the brand's identity for each room at the entrance. Also, we've designed specific artwork for each room according to the functionality of the room. |
Corporate PhotoGRAPHY
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