Advantage of Using Personas for Any Brand

 At Mantegh Studio, we believe that a well-crafted character persona gives your brand a unique and engaging identity. It allows your audience to connect on a deeper emotional level, creating a consistent and memorable voice for your brand. Personas help simplify complex messages, enhance storytelling, and build stronger brand recognition. Whether used in advertising, social media, or packaging, characters can make your brand more relatable and approachable.​

Persona Design- Client (SAKANA SORA )
Bringing Sakana Sora to Life with 2D & 3D Characters and Branding

Sakana Sora - Character Design ProcessAt Mantegh Studio, we created a 2D and 3D persona for Sakana Sora, a Japanese Sushi Bar.
​The 2D character design captures the restaurant’s playful and cultural essence, while the 3D version brings versatility to their branding. This character guided the branding strategy, influencing the logo, menu style, and interior design.
By focusing on Sakana Sora’s goals and audience, the character became a visual ambassador, making the brand memorable and cohesive across all touchpoints.​

Branding & 3d Persona Design 
​ (Graph Gators)

Design Gator - Stand for Design Department

Design Gator's concept sketch

Print Gator - Stand for Printing Department

GraphGators: A Character-Driven Branding Journey by Mantegh Studio

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We brought GraphGators to life by creating a trio of custom characters representing their key services: Design, Print, and Installation. Each character reflects the brand’s fun, creative, and professional spirit. Through a character-driven branding approach, we not only designed their visual identity but also built a cohesive story that engages clients across all touch points. GraphGators now stands out with a memorable brand persona that represents their commitment to quality and creativity.
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Print Gator's concept sketch

Installer Gator - Stand for Design Department

Installer Gator's concept sketch